Web.com’s SmartCalls Turns Every Mobile Device into a Billboard Ad

Developed by Web.com (News – Alert), Smartcalls is an innovative type of ad campaign that uses smartphone functionality and Google (News – Alert) AdWords in order to encourage potential consumers to visit a business’s website, or call their help lines.

One of the unique features Smartcalls ad campaigns provide is the “click-to-call” feature. “Click-to-call” allow customers to click directly on the ad in order to place a phone call to the target company to order a product or service, as well as to consult with an employee.

SmartCalls ads can also send commands to a smartphone’s GPS in order to drive foot traffic to a storefront.

A third component worth discussing with regard to SmartCalls is campaign feedback. In order to keep you posted on the results that ads produce, Smartcalls will send you alerts when potential clients are using the system, as well as track and record the call results.

David Brown (News – Alert), the chairman and chief executive officer of Web.com explains that his company focuses mainly on helping small businesses foster the connections they need in order to do grow with customers through smartphones. By reducing the number of steps a potential customer would hypothetically need to take in order to connect with a company, Web.com drives up the number of customers that end up patronizing the business.

The Smartcalls system represents only one aspect of the Web.com model. They also offer clients a full-fledged search engine marketing and optimization component to ad campaigns.

Web.com’s system relies heavily on Google Adwords and the company has worked with Google AdWords platform for six years. Recently, Google featured the company as a Premier SMB partner for their professional transparency and high level of performance. The 2011 IAB Inter Advertising Revenue Report called mobile advertising the number one most quickly proliferating segment of digital advertising at the moment. The study documents nearly a 150 percent increase in its activity over this past year.

Edited by Jamie Epstein