Cloud Billing Provider Vindicia Unveils Two Force.com Applications

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Cloud Billing Provider Vindicia Unveils Two Force.com Applications

July 18, 2012

Vindicia, a provider of marketing and cloud billing solutions, announced the launch of two new Force.com applications –CashBox Reporting for Salesforce and CashBox for Salesforce– designed for today’s digital businesses. CashBox from Vindica is an on-demand marketing, CRM and cloud billing platform for the Digital Economy.

The integrated solutions will benefit their joint customers ranging from Software-as-a-Service (SaaS (News – Alert)) companies to personal financial management services, offering deeper insights into subscribers, enhanced revenue capture and significant operational efficiencies.

Integrations like these help businesses maximize the value of their CRM investments and add a valuable layer of customer and prospect insights. Such tools will make sure that every sales interaction is positive and relevant, especially in today’s competitive marketplace, according to industry experts.

“We chose CashBox to upgrade our billing system for its performance, reliability and scalability,” said Grant Karsas, director of Community Management at HelloWallet, a provider of financial guidance solutions, in a statement.

“That our customer support team has access to customer billing information within Salesforce is critical to our success — and we couldn’t deliver our effective campaigns and promotions without it,” Karsas added.

With CashBox Reporting for Salesforce, Vindicia customers can view their data including customer information, subscription or purchase details, and more, through Salesforce. They can use the reporting and analytics capabilities within Salesforce to make critical, data-driven decisions that impact their customer acquisition and retention.

CashBox for Salesforce encompasses greater capabilities to support the full quote-to-cash process. Some of the capabilities offered through this include the ability to quote a customer, create a billing plan, use a promotion code, and automate the billing process within the Salesforce application.

Users can also upgrade, downgrade, side grade, cross sell, or create one time add-on purchases allowing customer service representatives to generate more revenue and increase customer satisfaction.

“To increase online revenue, businesses must be able to support core business processes across different systems — and arm their marketing, sales and customer support teams with all aspects of a customer’s data in one, streamlined environment which is critically important in the new era of very long customer lifetimes,” said Gene Hoffman (News – Alert), chairman and CEO, Vindicia, in a statement.

“The ability to leverage the data already within Salesforce is a win-win for any sales or marketing person, whether they’re engaging for the first time or launching a new campaign,” Hoffman added.

CashBox Reporting for Salesforce is free for all current CashBox customers and is available for download through the AppExchange. CashBox for Salesforce will be available later this summer.

In another recent announcement Vindicia said it has enhanced CashBox with advanced usage billing (or pay-per-use) support.

Want to learn more about cloud communications? Then be sure to attend the Cloud Communications Expo, collocated with ITEXPO West 2012 taking place Oct 2-5, in Austin, TX. The Cloud Communications Expo will address the growing need of businesses to integrate and leverage cloud based communications applications, process enhancement techniques, and network based communications interfaces and architectures. For more information on registering for the Cloud Communications Expo click here.

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Edited by Amanda Ciccatelli